The role of the Marketing & Public Affairs Department is to create and implement marketing activities to increase student enrollment, inform prospective students, build external awareness of college events, activities, courses, programs and services, and enhance the image of the college through design, multimedia, photography, online, and written projects. Generally speaking, Marketing & Public Affairs focuses on projects designed for an external audience (prospective students, parents, alumni, businesses, organizations, media, and the community).
Responsibilities
Specifically, the Department provides support, expertise, and leadership to:
- Implement external marketing communications and branding, including advertising, public relations, and websites
- Promote college programs, services, and opportunities to external audiences, including prospective students, college supporters, and the community
- Support the college mission through strategic marketing, including design services, copywriting, and photography
- Produce creative designs, concepts, and layouts for marketing projects such as advertisements, flyers, posters, brochures, booklets, logos, schedules, newsletters, postcards, etc.
- Disseminate news/feature stories and announcements to media outlets about the college
- Identify and execute key public relations and media relations efforts
- Format, design, and monitor the college website and other secondary websites operated by the college
- Capture, edit, and assemble audio, video, and still images for marketing, promotional, and informational use
- Develop and maintain college social networking sites, including Facebook, Twitter, YouTube, LinkedIn, and other emerging sites
- Establish a unified voice and visual identity for the college
- Ensure that college print and electronic projects are well-designed, well-written, and produced within specific budget parameters
- Evaluate the effectiveness of marketing activities through data-informed research methods
Contact us at: marketing@achador.net
2017 Paragon Award for Successful Recruitment or Marketing Program
2016 Gold Medallion of Excellence for Successful Recruitment Marketing Program- 2015 Gold Paragon Award for Government Relations or Community Relations Project
- 2015 Gold Medallion of Excellence for Community Relations Campaign
2015 Silver Medallion of Achievement for Website- 2015 Silver Medallion of Achievement for Mobile Website
- 2015 Silver Medallion of Achievement for Feature Article
- 2014 Gold Medallion of Excellence for College Branding Initiative
- 2014 Gold Medallion of Excellence for Wildcard - Marketing and Communications Plan
- 2014 Gold Medallion of Excellence for Social Media Campaign
- 2013 Silver Medallion of Achievement for Mobile App
- 2013 Silver Medallion of Achievement for Specialty Advertising - 5k Rabbit Run
- 2013 Silver Medallion of Achievement for Writing
- 2012 Gold Paragon Award for Logo Design
- 2012 Silver Medallion of Achievement for Logo Design
- 2011 Gold Medallion of Excellence for Wildcard - Vehicle Wrap
- 2011 Silver Medallion of Achievement for Promotion Campaign for a Special Event
- 2011 Silver Medallion of Achievement for Writing
- 2011 Silver Medallion of Achievement for Feature Article
- 2010 Silver Medallion of Achievement for Online Newsletter
Project Request
Project Timeline
2 Weeks
- Advertisement
- Banner
- Event Program
- Flyer
- Handout
- Letterhead
- Postcard
- Poster
- Promotional Item (artwork only)
- Table Tent
4 Weeks
- Booklet
- Brochure
- Display Board
- Folder
- Logo
- Map
- Rack Card
6 Weeks
- Handbook
- Invitation (includes 4 weeks for mailing)
- Magazine
- Newsletter
- Schedule
- Viewbook
Photography, Video, and Website Projects: Determined on a project-by-project basis
These are approximate time frames for completion of a project once all information, photographs, and/or materials have been received by Marketing & Public Affairs. Estimated time includes only design and proofing. If a project must be outsourced to a printer, then additional time may be required and will vary from project to project.
Note: Depending on the projects already scheduled, estimated times may vary from those listed above.
